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Notes on buying equipment finance leads

We're just getting started — the blog is launching soon. Here's what's on the list first.

Coming soon

Shared vs. Exclusive Leads: Which Is Right for Your Shop

How to weigh cost-per-lead against close rate when picking an exclusivity tier for equipment financing deal flow.

Coming soon

Reading a UCC Filing: What It Does (and Doesn't) Tell You

Why UCC trigger data is a cheap signal, not a real-time lead — and how to tell the difference when a vendor pitches you both.

Coming soon

What Makes an Equipment Financing Lead 'Deal-Ready'

The fields that actually predict a fundable deal: vendor named, equipment cost specified, credit tier and time-in-business captured.

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